Personalization in LLMs often relies on costly human feedback or interaction logs, limiting scalability and neglecting deeper user attributes. To reduce the reliance on human annotations, we introduce GRAVITY (Generative Response with Aligned Values, Interests, and Traits of You), a framework for generating synthetic, profile-grounded preference data that captures users' interests, values, beliefs, and personality traits. By integrating demographic, cultural, and psychological frameworks -- including Hofstede's cultural dimensions, Schwartz's basic values, the World Values Survey, and Big Five OCEAN traits -- GRAVITY synthesizes preference pairs to guide personalized content generation. We evaluate GRAVITY on book descriptions for 400 Amazon users, comparing it to prompt-based conditioning, standard fine-tuning, and naive synthetic pair generation. Profile-grounded synthetic data consistently improves generation, especially across multiple cultures (USA, Brazil, Japan, India), achieving over 4% higher preference gains across baselines, with user studies showing that GRAVITY outputs are preferred over 86% of the time. Our results show that scenario-grounded synthetic data can capture richer user variation, reduce reliance on costly annotation, and produce more engaging, user-centered content, offering a scalable path for LLM personalization.

Background: The deployment of personalized Large Language Models (LLMs) is currently constrained by the stability-plasticity dilemma. Prevailing alignment methods, such as Supervised Fine-Tuning (SFT), rely on stochastic weight updates that often incur an "alignment tax" -- degrading general reasoning capabilities. Methods: We propose the Soul Engine, a framework based on the Linear Representation Hypothesis, which posits that personality traits exist as orthogonal linear subspaces. We introduce SoulBench, a dataset constructed via dynamic contextual sampling. Using a dual-head architecture on a frozen Qwen-2.5 base, we extract disentangled personality vectors without modifying the backbone weights. Results: Our experiments demonstrate three breakthroughs. First, High-Precision Profiling: The model achieves a Mean Squared Error (MSE) of 0.011 against psychological ground truth. Second, Geometric Orthogonality: T-SNE visualization confirms that personality manifolds are distinct and continuous, allowing for "Zero-Shot Personality Injection" that maintains original model intelligence. Third, Deterministic Steering: We achieve robust control over behavior via vector arithmetic, validated through extensive ablation studies. Conclusion: This work challenges the necessity of fine-tuning for personalization. By transitioning from probabilistic prompting to deterministic latent intervention, we provide a mathematically rigorous foundation for safe, controllable AI personalization.

Large Language Models (LLMs) have demonstrated remarkable capabilities across various natural language processing tasks. This research introduces a novel "Prompting-in-a-Series" algorithm, termed PICEPR (Psychology-Informed Contents Embeddings for Personality Recognition), featuring two pipelines: (a) Contents and (b) Embeddings. The approach demonstrates how a modularised decoder-only LLM can summarize or generate content, which can aid in classifying or enhancing personality recognition functions as a personality feature extractor and a generator for personality-rich content. We conducted various experiments to provide evidence to justify the rationale behind the PICEPR algorithm. Meanwhile, we also explored closed-source models such as \textit{gpt4o} from OpenAI and \textit{gemini} from Google, along with open-source models like \textit{mistral} from Mistral AI, to compare the quality of the generated content. The PICEPR algorithm has achieved a new state-of-the-art performance for personality recognition by 5-15\% improvement. The work repository and models' weight can be found at https://research.jingjietan.com/?q=PICEPR.

As large language models (LLMs) become increasingly capable of generating persuasive content, understanding their effectiveness across different advertising strategies becomes critical. This paper presents a two-part investigation examining LLM-generated advertising through complementary lenses: (1) personality-based and (2) psychological persuasion principles. In our first study (n=400), we tested whether LLMs could generate personalized advertisements tailored to specific personality traits (openness and neuroticism) and how their performance compared to human experts. Results showed that LLM-generated ads achieved statistical parity with human-written ads (51.1% vs. 48.9%, p > 0.05), with no significant performance differences for matched personalities. Building on these insights, our second study (n=800) shifted focus from individual personalization to universal persuasion, testing LLM performance across four foundational psychological principles: authority, consensus, cognition, and scarcity. AI-generated ads significantly outperformed human-created content, achieving a 59.1% preference rate (vs. 40.9%, p < 0.001), with the strongest performance in authority (63.0%) and consensus (62.5%) appeals. Qualitative analysis revealed AI's advantage stems from crafting more sophisticated, aspirational messages and achieving superior visual-narrative coherence. Critically, this quality advantage proved robust: even after applying a 21.2 percentage point detection penalty when participants correctly identified AI-origin, AI ads still outperformed human ads, and 29.4% of participants chose AI content despite knowing its origin. These findings demonstrate LLMs' evolution from parity in personalization to superiority in persuasive storytelling, with significant implications for advertising practice given LLMs' near-zero marginal cost and time requirements compared to human experts.

Multimodal sentiment analysis (MSA) is a research field that recognizes human sentiments by combining textual, visual, and audio modalities. The main challenge lies in integrating sentiment-related information from different modalities, which typically arises during the unimodal feature extraction phase and the multimodal feature fusion phase. Existing methods extract only shallow information from unimodal features during the extraction phase, neglecting sentimental differences across different personalities. During the fusion phase, they directly merge the feature information from each modality without considering differences at the feature level. This ultimately affects the model's recognition performance. To address this problem, we propose a personality-sentiment aligned multi-level fusion framework. We introduce personality traits during the feature extraction phase and propose a novel personality-sentiment alignment method to obtain personalized sentiment embeddings from the textual modality for the first time. In the fusion phase, we introduce a novel multi-level fusion method. This method gradually integrates sentimental information from textual, visual, and audio modalities through multimodal pre-fusion and a multi-level enhanced fusion strategy. Our method has been evaluated through multiple experiments on two commonly used datasets, achieving state-of-the-art results.

Automated personality and soft skill assessment from multimodal behavioral data remains challenging due to limited datasets and methods that fail to capture geometric structure inherent in human traits. We introduce RecruitView, a dataset of 2,011 naturalistic video interview clips from 300+ participants with 27,000 pairwise comparative judgments across 12 dimensions: Big Five personality traits, overall personality score, and six interview performance metrics. To leverage this data, we propose Cross-Modal Regression with Manifold Fusion (CRMF), a geometric deep learning framework that explicitly models behavioral representations across hyperbolic, spherical, and Euclidean manifolds. CRMF employs geometry-specific expert networks to capture hierarchical trait structures, directional behavioral patterns, and continuous performance variations simultaneously. An adaptive routing mechanism dynamically weights expert contributions based on input characteristics. Through principled tangent space fusion, CRMF achieves superior performance while training 40-50% fewer trainable parameters than large multimodal models. Extensive experiments demonstrate that CRMF substantially outperforms the selected baselines, achieving up to 11.4% improvement in Spearman correlation and 6.0% in concordance index. Our RecruitView dataset is publicly available at https://huggingface.co/datasets/AI4A-lab/RecruitView

Large language models (LLMs) make it possible to generate synthetic behavioural data at scale, offering an ethical and low-cost alternative to human experiments. Whether such data can faithfully capture psychological differences driven by personality traits, however, remains an open question. We evaluate the capacity of LLM agents, conditioned on Big-Five profiles, to reproduce personality-based variation in susceptibility to misinformation, focusing on news discernment, the ability to judge true headlines as true and false headlines as false. Leveraging published datasets in which human participants with known personality profiles rated headline accuracy, we create matching LLM agents and compare their responses to the original human patterns. Certain trait-misinformation associations, notably those involving Agreeableness and Conscientiousness, are reliably replicated, whereas others diverge, revealing systematic biases in how LLMs internalize and express personality. The results underscore both the promise and the limits of personality-aligned LLMs for behavioral simulation, and offer new insight into modeling cognitive diversity in artificial agents.

Personalized Large Language Models (LLMs) have been shown to be an effective way to create more engaging and enjoyable user-AI interactions. While previous studies have explored using prompts to elicit specific personality traits in LLMs, they have not optimized these prompts to maximize personality expression. To address this limitation, we propose PersonaPulse: Dynamic Profile Optimization for Realistic Personality Expression in LLMs, a framework that leverages LLMs' inherent knowledge of personality traits to iteratively enhance role-play prompts while integrating a situational response benchmark as a scoring tool, ensuring a more realistic and contextually grounded evaluation to guide the optimization process. Quantitative evaluations demonstrate that the prompts generated by PersonaPulse outperform those of prior work, which were designed based on personality descriptions from psychological studies. Additionally, we explore the relationship between model size and personality modeling through extensive experiments. Finally, we find that, for certain personality traits, the extent of personality evocation can be partially controlled by pausing the optimization process. These findings underscore the importance of prompt optimization in shaping personality expression within LLMs, offering valuable insights for future research on adaptive AI interactions.

Predicting an individual's personalities from their generated texts is a challenging task, especially when the text volume is large. In this paper, we introduce a straightforward yet effective novel strategy called targeted preselection of texts (TPoT). This method semantically filters the texts as input to a deep learning model, specifically designed to predict a Big Five personality trait, facet, or item, referred to as the BIG5-TPoT model. By selecting texts that are semantically relevant to a particular trait, facet, or item, this strategy not only addresses the issue of input text limits in large language models but also improves the Mean Absolute Error and accuracy metrics in predictions for the Stream of Consciousness Essays dataset.

The mismatch between the growing demand for psychological counseling and the limited availability of services has motivated research into the application of Large Language Models (LLMs) in this domain. Consequently, there is a need for a robust and unified benchmark to assess the counseling competence of various LLMs. Existing works, however, are limited by unprofessional client simulation, static question-and-answer evaluation formats, and unidimensional metrics. These limitations hinder their effectiveness in assessing a model's comprehensive ability to handle diverse and complex clients. To address this gap, we introduce \textbf{CARE-Bench}, a dynamic and interactive automated benchmark. It is built upon diverse client profiles derived from real-world counseling cases and simulated according to expert guidelines. CARE-Bench provides a multidimensional performance evaluation grounded in established psychological scales. Using CARE-Bench, we evaluate several general-purpose LLMs and specialized counseling models, revealing their current limitations. In collaboration with psychologists, we conduct a detailed analysis of the reasons for LLMs' failures when interacting with clients of different types, which provides directions for developing more comprehensive, universal, and effective counseling models.